The development of platforms intermediating in the rental of motorhomes and caravans in the last two years has been very dynamic. After all, the market was growing fast and the demand for motorhomes was growing. Emerging micro rentals were often not able to set sail on their own and reach customers, and emerging rental intermediaries seemed to be a reliable partner that could effectively help fill the booking calendar. By the time…
Broker = risk?
To understand the danger for both sides - the tenant and the landlord, it is enough to realize that all settlements between them were made through an intermediary. Like a business model, like many, but as it turns out, without any solid guarantees. From the very beginning, the Dutch company Camptoo took other Western European markets by storm, reaching Poland as well, until it finally reached a turning point.
The statement on the website only reads that even for the Polish branch, the information from the headquarters was supposed to be unexpected - also for the company's employees. All activities of the company have been suspended as of October 26, 2022. There is also no mention of the physical possibility of settling accounts with contractors. Was the specter of bankruptcy predictable? We don't know that. Just as we do not know how many landlords and tenants are left on the proverbial ice. The history of Camptoo makes us verify and take a sober look at the brokerage companies operating in the industry and draw conclusions.
Business in difficult times
It should be noted with full responsibility that the business of renting caravans and motorhomes is not (and has never been) only easy and pleasant. There are no shortcuts here, and as in any industry, reputation and returning customers have to be earned.
At Camprest, we have many years of experience in the industry and we know how to build success. If you have your own rental, you must remember about several important aspects:
- Bet on your own brand! No intermediary will be interested in building your brand or your product/service if they can sell it under their own name. So if you are already investing time, resources and strength in building your brand, let the world hear about it!
- Promotion and building recognition is the key.
- You do not need an intermediary in settlements.
Customer trust will be the greater, the better (read: more direct) contact with the landlord. A sense of security (including financial security), quality of service, predictability and support are key elements.
Motorhome rental is an inseparable element of holidays - a period that most people do not associate with uncertainty, stress or any risk. The current market turbulence and unstable macroeconomic situation are further arguments in favor of rational management of resources (including funds for promotion and marketing).
Publish your vehicles in CampRest
If you approach the subject honestly and look at the development of your business and brand in the long term, it is certainly worth considering the presence of CampRest companies in the database .
Here you do not pay commission, you settle directly with the client, you are visible, you build brand recognition and you gain direct contact with potential contractors. The contact details shown here are YOUR details , not the details of the broker using your fleet to earn commissions.
If you have motorhomes or caravans for rent and would like to advertise them in our motorhome database , write directly to Piotr at [email protected]
Let's talk about how you can grow your business!
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