Not everything that is intended to be disposable has to be disposable. Coca-Cola is conducting a campaign to raise awareness that plastic bottles can be used for many different purposes. Maybe it's worth thinking about it in the context of camping?
The campaign, invented by the advertising agency Ogilvy and Mather, is carried out in Vietnam and Thailand. However, the manufacturer of the popular drink plans to expand the campaign to all of Asia. As part of the Coca-Cola 2ndLives project, 40,000 special caps will be distributed, which allow you to transform used bottles into items with new uses .
A total of 16 caps were designed that allow you to turn old bottles into, among others, exercise dumbbells, water guns, plant sprinklers, soap bubble sets and even crayon sharpeners .
Thanks to such additions, beverage bottles are easier to reuse. In this way, Coca-Cola encourages people to consider whether a new use can be found for a given item before throwing it away. Not necessarily using additional gadgets.
You can, for example, pour juice or tea into an old bottle, or store salt or sugar in it. And if we are afraid of storing food products in "disposable" packaging, we can store other products, especially those with a liquid or loose consistency.
Approaching the matter in this way, there will certainly be a use for packaging also during camping . How do you think bottles, cans and other "disposable" items can be reused? We are waiting for your ideas!
Sometimes it is better to get lost than to ask for directions too much. Aldous Huxley
