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Airstream wants to conquer Europe
The German company Roka-Werk has become the exclusive distributor of the iconic Airstream caravans in Europe. Roka intends to increase brand awareness on the continent and expand the dealer network. Airstream is an American caravan manufacturer, but Roka is a company that hasn't focused on camping so far. Her main area of interest is ... gastronomy, or more precisely, building catering stands and converting caravans to make them suitable for mobile fast food restaurants. If not for gastronomy, the two companies would not meet at all. Airstream, however, is a manufacturer that does not focus only on the recreational use of its products. Characteristic aluminum caravans with oval shapes look so impressive that they are perfect as rolling advertisements. They are eye-catching, which makes them eagerly used during various promotional campaigns and in gastronomy.

