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Reuse rather than throw it away - Coca-Cola 2ndLives
Not everything that is intended to be disposable has to be disposable. Coca-Cola is conducting a campaign to raise awareness that plastic bottles can be used for many different purposes. Maybe it's worth thinking about it in the context of camping?. The campaign, invented by the advertising agency Ogilvy and Mather, is carried out in Vietnam and Thailand. However, the manufacturer of the popular drink plans to expand the campaign to all of Asia. As part of the Coca-Cola 2ndLives project, 40,000 special caps will be distributed, which allow you to transform used bottles into items with new uses .